A carefully written Press Release (PR) is an extremely effective way of getting free publicity for your legal website. Media professionals are very picky about which Press Releases they read. If your PR is not well written, it will end up in the trash or the recycle bin.

A legal Press Release can be distributed online by using e-mail, or offline, by using a fax machine.

A well-written legal Press Release can result in thousands of visits to your site by just having one or two major papers pick up your story. The key to a successful Press Release is to make your release newsworthy and to send it to targeted media.

It is important to note that a Press Release also creates credibility. Many times a reader will see an ad and know what they are reading is just overblown hype. Most readers are more likely to trust independent authorities such as reviewers, columnists, reporters, or broadcasters, rather than an advertisement. It is these same people that you will be directly targeting your Press Releases.

FIVE BENEFITS TO HAVING A PRESS RELEASE

1. May be used both on-line and off-line.
2. Make announcements about your new products, services, or organization.
3. It is one of the most cost-effective marketing tools that can be targeted.
4. Can dramatically increase your cases, expose your firm to the masses, create credibility, and greatly enhance the image of your law firm.

A Press Release can be archived throughout the Internet resulting in more valuable links pointing back to your website.

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