Get the Results from Your Legal Pay-Per-Click (PPC) Advertising
Are you frustrated with your legal Pay-Per-Click (PPC) marketing campaign? A carefully planned and executed legal PPC marketing campaign can bring in many new cases. We will help you set up and track the results from each click from your PPC campaign to gauge a cost-per-case acquisition through PPC marketing.
The advantage of Pay-Per-Click marketing is that all of the PPC visitors to your site are pre-qualified. They have found your search engine listing or ad by searching for relevant words and phrases; they have read your text ad, and they have clicked through to your Website. You receive only the visitors who have searched for the keywords that YOU are targeting. In fact, the odds are good that you clicked on one our PPC ads to get to this page, which is first hand proof that PPC advertising does work and it works with immediate results!
What Our Clients Have Learned
We have worked with clients that have spent hundreds of thousands of dollars on search engine optimization to get top rankings on the major engines only to have Google, Yahoo, or the other big engines change their algorithms (rules used to rank Websites) after they have achieved top 1-10 rankings. Search engine optimization is a constantly changing ballgame and can take 3-4 months before you see measurable results.
The advantage of PPC marketing is that it allows you the flexibility to TEST your conversions BEFORE you spend large amounts on search engine optimization. Our clients have learned that they don't need to guess which keywords to target. They can have us find which keywords are currently converting for their top competitors.
What You Can Learn From Your Competitors
You can learn a lot from your online legal PPC competitors. They have already done a lot of the homework needed to be successful in your legal marketplace. You can take advantage of their successful PPC strategies to build your own successful PPC marketing campaign. One note of caution, it is important that you emulate one of your successful competitors and NOT a competitor that you THINK is successful. You don't want to build a PPC strategy based on a competitor that is just throwing his money at PPC engines and hoping that they will get a lot of traffic.
One Thing to Remember
If there is one thing we want you to take away from this quick lesson on PPC marketing it is that you must TEST and TRACK your conversions. In today's Internet everything can be tracked down to the last click. If someone tells you that they cannot show you their traffic numbers and they want money from you to advertise with them, you better run the other way.
How Do We Track PPC Conversions?
We use our own Target Analyst tracking software to track each visitor that enters our client's Websites. Target Analyst allows you to see the exact path visitors take when navigating through your website and how long they spent on each page. Target Analyst also allows you to see which keyword your visitor clicked to find your website and which URL sent them to your site in real time. No need to guess anymore. Ask us how you can get a FREE 30 Day trial of Target Analyst Visitor Tracking Software.
Use Our Expertise to Submit and Manage Your PPC Listings.
Our Services Include:
- Strategically selecting keywords that qualify visitors to your site
- Writing and editing your listing to encourage qualified visitors
- Submission of your listing to PPC engines using our proprietary optimization methods
- Monitoring performance several times a day, and fine tuning the ads and keywords
- Competitive information on your legal competitors
- Identifying your competitors
- Identifying keywords your competitors are bidding on.
- Generating keyword traffic reports.
Here's How It Works:
We set up your account on 2-5 of the top PPC engines based on the successes of your competitors' targeted keywords. We first go with what is working online for your targeted marketplace and test and track your conversions on each PPC engine that you choose to target. Doesn't this make the best sense? Why use "trial & error" when you can know which keywords your competitors' are using successfully to convert their traffic into sales?
Our program is not a "one-size-fits-all" implementation. We examine and accept clients on a case-by-case basis to ensure success, and we approach search engine advertising from a consulting perspective. We work one-on-one with our legal clients to analyze and strategically determine exactly which tactics will yield the best results for their campaigns. Then we customize and tailor each program to meet the needs of different websites, audiences, and marketing goals.
 Site Popularity Analyser
Measures your sites link popularity in 20 seconds (check your site or a competitor's site). |
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 Meta Tag Scanner
Scans your website for meta tags and makes recommendations. |
 Related Keyword Search
This great little tool will allow you to see the related search terms for any specific keyword. Great help in planning a PPC campaign.
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 Screen Size Tester
Make sure that your site is viewed properly in all browsers. See how your site looks in different sizes in IE and Netscape.
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 Link Validator
Allows you to check your website s for any broken links (search engines will penalize a website for broken links).
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 Meta Tag Generator
Generates properly formatted META tags that you can copy/paste into your pages.
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